Archive for category Timesavers

Give a Free Website to Your Favorite Church or Non-profit!

Here at Allyte, we’re big supporters of local churches and non-profit organizations. This month, Allyte is giving away a website (through our new product, called Speak) and 1 year of hosting to one church or non-profit organization. Winner to be announced September 17, 2011.

Do you know a church or non-profit that could use a website facelift? Enter them in the giveaway here!

 

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Recommended Android Apps July 2011

Last month the first list of “Recommended Android Apps” was posted on this blog. Here’s the roundup for July 2011:

  • Entrepreneur Magazine, Entrepreneur Mobile, and Entrepreneur Startups – Why these are three distinct apps, I’m not sure, but these all offer great reading material.
  • Google+ – The mobile app for Google new social network by the same name, which is catching on relatively quickly.
  • Google Sky Map – This app turns your GPS enabled phone into an actual map of the sky, complete with stars, constellations, etc. It’s loads of nerdy fun.
  • Lookout – The security app that replaced Webroot, which made the cut last month. Lookout backs up my device settings and information. And it’s free.
  • ita OnTheFly – One intuitive and flexible flight booking app. The ITA website is great, too, if you want the full-on interface with a month’s worth of flight prices.
  • Swiftkey – I don’t pay for many apps, but this one is worth every penny of the $1.97 I paid for it. Swiftkey is like the BFF of Android Apps because it learns my typing habits and completes my sentences for me.
  • Thinking Space – A mind-mapping app that will see much more screen time. It’s also compatible with other popular mind-mapping apps like Freemind, Xmind, MindManager, and MindMeister Premium.

  • Waze – If you commute even occasionally, this app is fantastic for real-time traffic reports and speed trap notifications. I recently used this on a long drive to Florida, and it helped me get around several miles of construction traffic in Georgia.
  • WordFeud – (via @karisaholden) Hands down better than Words With Friends, even though among my friends, WordFeud isn’t as popular. Notifications actually work with WordFeud. The interface is a little less cartoony, which I prefer as well.

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How to Understand Google Analytics – Part 3 of 3

Read part 1 of “How to Understand Google Analytics Reports” here.

Read part 2 of “How to Understand Google Analytics Reports” here.

The last part of this 3-part series on understanding Google Analytics covers the last five pages of the sample report [download it here]. Let’s start with the map overlay.

The map overlay section is a breakdown of the countries your website’s traffic is coming from. In the sample report, the majority of the traffic came from the United States. The numbers that follow show the amount of visitors from each country, the average time they spent on the website, what percentage of the visitors were new, and their bounce rate. You’ll also see the comparison to last month in the sample report.

This information is somewhat helpful in understanding where traffic comes from, but a customized report that drills down to a more local level would be more beneficial. The report can be configured to show this data, but it isn’t configured in the default Google Analytics report, as demonstrated in the example.

The next section down is titled “Content Overview”. This is one of my favorite sections of the report because it shows the most popular pages for the website. There is also a term here that we haven’t defined yet – “Unique Views”. Google defines unique views as “pageviews that are generated by the same user during the same session. A unique view represents the number of sessions during which that page was viewed one or more times.” [source]

For this site, the home page is the most frequently viewed page on the site, which I suspect will be the case for the majority of websites. The report shows the number of pageviews for each page down the list, and the percentage of total pageviews this number represents. It is also compared to the last month’s pageviews to contrast traffic to the previous month.

Lastly, the “New vs. Returning” section breaks down visitor types by numbers. As you can see in this sample report, new visitors outweight returning visitors by a margin of only 54. In the previous month, however, new visitors took the title. If goals are configured in your Google Analytics dashboard, these numbers will also appear here. Google has a great article about getting these setup for your Analytics account.

The sample report we used as an outline for this series of articles is the default report available from Google Analytics. Analytics users can configure customized reports that offer information that is helpful for their specific website. The online dashboard for Analytics allows for interactive reporting, drilling down through the site to display numbers that are helpful in determining how to optimize your website. As I mentioned in Part 1 of this series. The information found in these reports needs to be interpreted for the purposes and goals of your website.

Thanks for reading through the series – and happy number crunching!

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How to Understand Google Analytics Reports – Part 2 of 3

Read part 1 of the “How to Understand Google Analytics Reports” series here.

Your Google Analytics report contains great information about visitors to your website that can assist in optimizing your site for the end-user. Let’s jump straight in. If you downloaded the Google Analytics Sample Report, we’re looking at page 3, titled “Visitors Overview”.

Again, the report includes a line graph to visualize the visitor breakdown by day and a contrasting color comparison to the previous month. It’s very similar to the line graph on page 1.

Below this graph is the breakdown of visitors to the site with a comparison to the previous month. Much of this information is duplicated from the previous 2 pages, but I want to make a point about absolute unique visitors.

We defined “visits” in part 1 of this series, but the next statistic down is “absolute unique visitors”. Here’s the meaning of the term, as defined by Google:

Unique Visitors represents the number of unduplicated (counted only once) visitors to your website over the course of a specified time period. A Unique Visitor is determined using cookies.

This represents, possibly more accurately, the number of devices that have accessed your device, rather than the actual number of people. It can be assumed that a single individual will access the same sites from a work computer as they would a home computer or mobile device. Each of these devices is registered as an “absolute unique visitor” according to Google’s definition.

Below this absolute unique visitors statistic is a summary of the usage of your site, most of which was outlined in Part 1 of this series.

Next down the line is the Technical Profile section. This is where you’ll find numbers about the internet browsers and connection speeds being used to access your site. This information is important because if most of your users are using Internet Explorer to access your website (and I suspect they are), you’ll need to test the website using Internet Explorer for compatibility and display issues. The connection speed can also have an impact on the end-user’s experience of your website. If most users are on a dial-up connection, a flash-intensive or graphics-heavy website is not going to offer a good user experience, and will likely cause your bounce rate to decrease.

The Traffic Sources Overview section of the report provides information about how people find your website. Google defines traffic sources in three ways:

  1. Direct traffic – the visitor has typed your website address into the address bar of their browser.
  2. Referring sites – the visitor clicked on a link from a third-party website to access yours.
  3. Search engines – the visitor searched for a certain term or terms and found your website in the results.

The report even includes a nice little pie chart to visualize this data.

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Below this visualization on the left side are the numbers for the most popular traffic sources for your site. Depending on how you want people to find your website, these numbers are helpful for optimizing the website’s performance on search engines or advertising platforms. If your only form of marketing is handing out business cards with the web address, then direct traffic may be your top source. On the other hand, if your website is real estate, you’ll probably want great results with search engines.

Speaking of search engines, the right side column of pages 5 and 6 are the search terms visitors have used to search and find your website. This information is helpful in determining if people are actually finding what they are searching for when they arrive at your website. For example, let’s say you own Pisa Pizza, an online retailer that sells pizza kits. The keywords you want to see in this list are “Pisa Pizza”, “pizza”, and “pizza kit”. If people aren’t finding your website through these search terms, it’s time to improve your website’s search engine optimization.

That’s it for part 2 of “How to Understand Google Analytics”. Part 3 will come later this week.

 

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Google Apps Is Testing IPV6 Tomorrow. Test Your Computer Now.

If you are using Google Apps for your business or organization, you’ll want to be aware that Google is enabling a new addressing structure called IPV6 [wiki] on their websites tomorrow, Wednesday, June 8. There is some potential for problems, but most people will be okay. Below is the message I received from Google. I’ve added bold to one particular sentence that allows you to test your system now.

Dear Google Apps administrator,

On June 8th, 2011 — World IPv6 Day (http://worldipv6day.org/) — major web companies, including Google, Facebook, Yahoo!, and Microsoft, will enable IPv6 on many of their websites for 24 hours to test how IPv6 performs in the real world.  That day, we’ll be using IPv6 (http://worldipv6day.org/faq/index.html) for Google Apps, including Gmail, Google Calendar, Google Docs and Google Sites.

More than 99.9% of people shouldn’t have any problems during this industry-wide test, but your experience on June 8th will depend on your computer and network configuration.
- If you only have IPv4, you’ll simply use IPv4 as usual and not see any test-related problems.
- If your configuration is ready for IPv6, you’ll automatically use IPv6 and not see any test-related problems.
- In rare cases if you have IPv6 enabled but not configured properly, you may have connectivity issues with Google Apps and other test sites on June 8th.

If you’d like to start checking your organization’s IPv6 preparedness before June 8th, you can instruct your users to visitipv6test.google.com from the devices where they access Google Apps, like primary work machines, tablet devices and home computers. If you discover IPv6 connectivity problems, you can find troubleshooting tips and more information here:http://www.google.com/support/websearch/bin/answer.py?hl=en&topic=8995&answer=1299266

If you are having a major issue related to this from now until the end of June 8th, 2011 and need to contact us about IPv6, please submit your inquiry here: https://spreadsheets.google.com/a/google.com/spreadsheet/viewform?formkey=dGx2UnV1RTdEY25HSlJ4VGQ2QW9jM2c6MQ.  We will get back to you as soon as possible.

Thank you,
The Google Apps Team

You have received this mandatory email service announcement to update you about important changes to your Google Apps account.

 

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How to Understand Google Analytics Reports – Part 1 of 3

Google Analytics is one of the best website traffic tracking tools on the market. And it’s free, which makes it even better. If you have Google Analytics running on your site, at some point you’ll want to see a report related to the traffic on your site. The basic report that is produced for a certain period of time contains a ton of great information about your website traffic. Once you see this report, you may want an explanation of each section of the report. Here’s how to understand what you see.

If you don’t already have a Google Analytics report of your own, Google Analytics Sample Report so you can follow along.

Pages 1 & 2 – The Dashboard

This page is a general overview of the report. At the top left, you’ll see the website domain name. At the top right, you’ll see the date range for this report. If you have comparison reporting turned on for this particular report, it will show the date range that is the comparison.

The most visually impacting element on the first page is the traffic bar line graph. This shows a day-by-day graph of the traffic on your site. In the sample you downloaded above, the current month’s traffic is in blue. the comparison month’s traffic is in green.

 

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Site Traffic

Site Traffic

Just below the traffic bar graph is the general site usage numbers.

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Site Usage

Site Usage

There are some terms here that need to be defined. The full glossary of terms is available here, but below are some important terms for this post:

  • Visits – “A period of interaction between a visitor’s browser and a particular website, ending when the browser is closed or shut down, or when the user has been inactive on that site for a specified period of time. For the purpose of Google Analytics reports, a session is considered to have ended if the user has been inactive on the site for 30 minutes. You can update this setting with an addition to our tracking code.” [source]
  • Visitor – “A Visitor is a construct designed to come as close as possible to defining the number of actual, distinct people who visited a website. There is of course no way to know if two people are sharing a computer from the website’s perspective, but a good visitor-tracking system can come close to the actual number. The most accurate visitor-tracking systems generally employ cookies to maintain tallies of distinct visitors.” [source]

  • Pageviews – “Google Analytics logs a pageview each time the tracking code is executed. This can be an HTML or similar page with tracking code being loaded by a browser, or a call to _trackPageview() to simulate a pageview.” [source]
  • Pages/Visit – The number of pages a visitor viewed in a single visit or session.
  • Bounce Rate - “Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.” [source]
  • Average Time on Site – The amount of time a visitor remained on the site during a visit or session.
  • New Visits/Visitor – “Google Analytics records a visitor as new when any page on your site has been accessed for the first time by a web browser. This is accomplished by setting a first-party cookie on that browser. Thus, new visitors are not identified by the personal information they provide on your site, but are rather uniquely identified by the web browser they used.” [source]
  • Returning Visits/Visitor – “Google Analytics records a visitor as ‘returning’ when the _utma cookie for your domain exists on the browser accessing your site.” [source]

You’ll also see a map overlay that is a visual representation of the geographical areas your visitors are coming from.

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Near the bottom of the first page, you’ll see a traffic sources overview that is a pie chart of the ways people find your website. This is broken down into three types of traffic sources – search engines (Google, Yahoo!, Bing, etc), direct traffic (typing your domain name into the web browser), and referring sites (clicking on a link from another website to yours).

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Traffic Sources

Traffic Sources

On page two, you’ll see New vs. Returning visitor types. These terms are defined above. Next to this column, you’ll see content overview on the right side of page 2. This is a list of the most popular pages on your site during the report period, in descending order.

Now, how do you make sense of all this information?

This basic information is a good way to keep a thumb on how people are using your website. It indicates how long people stay with the site once they arrive. If the time spent on the site is very brief, it may be time to consider changing the content or navigation of the site to make it more appealing for people to stay on the site. If people find the site through direct traffic, but not through search engines, it may be worth the effort to invest some time in optimizing the website for search engines so the site can be indexed properly.

These numbers are indicators of how people interact with you online. If you have 2,000 visitors, but no contacts from those visitors, perhaps a better call to action or contact method should be in place. The numbers are great for tracking your progress and measuring success for your website.

Most importantly, the numbers outlined in the report will need to be interpreted for your organization. A non-profit organization will have different priorities for their website than a bluegrass band will have for theirs. When interpreting these numbers, you may be faced with the task of establishing goals and setting priorities for the website that are in line with the goals and priorities of your organization.

That covers the first section of the Google Analytics report. Any questions?

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Recommended Android Apps – June 2011

This spring, I made the switch from the Apple iPhone to an Android phone (Motorola Atrix). It’s been a good great move for me. I’m a huge fan of Google’s products – I use GMail, Docs, Calendar, Search, Picasa, Chrome, Reader and lots of other Google products on a daily basis. I also use Google Apps for my own business and for many of my clients.

Before I made the switch, though, I carefully made a list of the iPhone apps I used the most. Then I cross-referenced to make sure an equivalent or an alternative was available for Android. The only app that came up short was Scrabble, but by that time many of my friends were talking about Words With Friends, so that was fine with me.

As you’ll see in the list below, I use my phone for much more than playing Scrabble – it’s an essential part of my business toolkit. Here are the apps I recommend:

And there you have it, that’s a list of the apps I use regularly and will recommend to any Android user.

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5 Tips for Spring Cleaning Your Computer

The original article appeared in the May/June 2011 issue of Cityview Magazine. The version here is complete with links and a little more information than was in the original.

The latest and greatest computer you bought two years ago isn’t so speedy anymore? Here are a few tips to get it working like new again.
Note: these tips are generally for Windows users.
  1. Checkpoint Charlie
    Security software keeps your computer safe from malicious and harmful programs. Make sure your software is up-to-date and that it provides the level of protection you need. Most free security software packages like AVG and Avast provide a basic level of protection that doesn’t fully protect against the types of threats found on the internet. For a comprehensive level of protection, look at paid versions of security software that provides “internet security”. Some of the best security software can be purchased for around $80, with licenses for 3 computers. That’s not bad, considering malware removal costs between $75-$125. PCWorld.com offers reviews of this year’s best software. The software I like the best is Kaspersky Internet Security 2011. It keeps the computer secure and clean without killing performance like some other software does. For coverage on three computers, it’s $65 from the manufacturer, or $50 from Allyte. Contact us pick up this software.
  2. Malware, Spyware, and Viruses, Oh My!
    Now that you have solid security on your computer, be sure to use it. Schedule a weekly scan during a time that you don’t typically use the computer. Your computer can pick up incredible amounts of junk software and files while browsing the internet. It happens without your knowledge most of the time. A regular scan with this software will keep your computer running more effiicently, but keep in mind that no security software is perfect, so this isn’t a license to go anywhere you please online. Use good judgment when visiting websites and never, under any circumstances, use peer-to-peer software like Limewire or BearShare. Peer-to-peer networks like these are full of malicious software that will damage your computer, not to mention the software piracy factor. If you find a particularly difficult instance of malware or spyware, there are some specialized tools for home users that work well to remove these – take a look at Malwarebytes Anti-Malware and Spybot Search & Destroy.
  3. Backup, Backup, Backup!
    Do you keep anything important on your computer? Music? Pictures? Movies? Documents? What would happen to those files if your hard drive crashed? Sleep a little easier at night by knowing your data is backed up regularly. The most reliable type of backup is the one you don’t have to think about. External hard drives are good for desktops that are stationary. But for a laptop, I recommend an online backup service that automatically and securely stores your files on the web while you’re on the go. One of the best is Dropbox, which provides 2 GB for free, 50 GB for $99/year or 100 GB for $200/year. Dropbox also synchronizes these files across multiple computers, so you’re never left without that file you need.
    Tip: This service also comes in handy in lots of other situations like when you and a coworker need access to the same files across offices or while you’re on the road.
  4. Your Hard Drive is Fragmented and You Don’t Even Know It
    When files are copied, created, deleted, and moved around the hard drive, bits and pieces of them are scattered around the drive. Windows has a built-in tool to clean up these bits and pieces, helping your hard drive find what it needs more efficiently. To use this tool, simply click the Windows button, then click “Run”. Type in “dfrg.msc” (Windows XP) or “dfrgui” (Vista/Windows 7) and press enter. This will run the Disk Defragmenter. Choose your drive, then click “Defragment”. It can take some time to do this, so go grab some coffee and relax while you wait.
  5. Your Computer is Running Too Many Programs
    Take a look at your computer screen. Go ahead, take this magazine with you to your computer and look at the bottom right corner of your computer screen where the clock is. That’s your system tray. Now look along the tray to the left. Do you actually need all of those programs? They’re slowing the computer down. Go to the Control Panel and find Programs and Features (Add/Remove Programs for XP users) and uninstall the ones you don’t need, or at the very least, right-click on the system tray icon and tell the software not to run when the computer is turned on. Uninstall those internet toolbars while you’re at it. They’re not helping matters. But don’t make changes to printers or security software. You’re gonna need those.
  6. Bonus: Send the Dust Bunnies Packing
    You’ve made it this far and you’ve conditioned your computer to perform like a champ. Can you do one more thing? It might require some courage. It’ll also require a can of compressed air and a screwdriver. Disconnect all the cables from your desktop computer and take it outside. Remove the cover from your computer and use the compressed air to blow the dust out of the case. You might need a hazmat suit if your computer is particularly dirty.

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Online Meetings

There is no shortage of online meeting spaces these days. Everyone from Skype to Microsoft Google offers a way to have a face-to-face or screen to screen meeting online. I wrote about one of these online meeting space companies in an earlier post.

One of my favorite services, LogMeIn, has joined the fray with Join.me.

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Join.me has a snazzy little website that is dead simple to use, as long as you’re on a Windows-based computer. The function is similar to that of LogMeIn123.com or ZohoAssist.com. The host computer downloads a file to setup the session, then the client enters a 9-digit code into the site to connect. The next time you have occasion for an online meeting, check out Join.me for a simple, free online meeting space.

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How to Stream Live University of Tennessee Sports Audio to Your iPhone

You’ll need two things to stream Tennessee sports audio to your iPhone.

The first is an app that can use an audio source. FStream is a good one. Find it and install it on your iPhone.

The second is an audio stream source. Use this source:

http://st1.webradioworld.net/tunein.php/wecofm/playlist.asx

Now, four steps:

  1. Copy the source from above.
  2. Open FStream and go to Favorites.
  3. Click “Edit”, then “Add new webradio”.
  4. Give it any name you want, paste the source into the URL field. Encoding doesn’t matter. Hit save.

That’s it. Now, you can go to the Play tab of the FStream app and click on the stream. It should start right away. I have a solid stream even on a weak Edge connection on AT&T.

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